Every World Cup brings both joy and heartbreak.

After France’s journey ended in the semifinals, perhaps a cool and delicious ice cream is just the sweet comfort fans need.

This summer, Jack & King’s Ice Cream arrives in France for the first time, bringing innovative 3D fruit-shaped ice creams and colorful Fruit Pops to European consumers.

Inspired by real fruit and created with modern frozen dessert craftsmanship, every product is designed to bring surprise at first sight and happiness at first bite.

At Jack & King’s, we believe:

Great food knows no borders.

Just as football connects people from around the world, food can cross cultures and bring people together.

From North America to Europe, we are sharing more creative flavors with the world.

France, here we come.

Jack & King’s Taste the World Together 🌎🍦

When our flight from Atlanta landed in Ho Chi Minh City, a unique seven-day educational journey began.

For the second generation of Jack & King’s, this was more than a trip overseas. It was an opportunity to step outside the familiar, experience another country firsthand, and gain a broader understanding of culture, business, and the global food industry.

Discovering the Real Vietnam

Vietnam is sometimes viewed simply as a low-cost manufacturing base or a popular travel destination. But once we traveled from the busy streets of Ho Chi Minh City to the countryside along the Mekong Delta, we discovered a much more dynamic and diverse country.

In Ho Chi Minh City, French architecture, Chinese temples, modern commercial districts, and traditional neighborhoods exist side by side.

In Chợ Lớn, the city’s historic Chinese district, we visited temples and traditional markets and learned how generations of overseas Chinese built businesses, communities, and new lives in Vietnam. Their stories offered the children a vivid example of cultural integration, entrepreneurship, and perseverance.

The journey also took us deep into Vietnam’s food industry.

At pangasius farms and processing facilities in the Mekong Delta, we saw modern aquaculture, food safety management, large-scale processing, and highly efficient export operations.

For the children, this transformed the idea of a “global supply chain” from something in a textbook into something they could actually see and understand.

Vietnam is no longer simply associated with low-cost manufacturing. It is becoming an increasingly important part of the global food supply chain and an emerging market full of new opportunities.

Learning Beyond the Classroom

One of the most important purposes of this journey was to help the next generation develop a global perspective.

By visiting factories, meeting local entrepreneurs, and seeing how businesses operate in another country, the children began to understand what their parents’ generation experienced while building international businesses.

They saw that business is not only about products and numbers. It is also about relationships, trust, cultural understanding, persistence, and the ability to discover opportunities in unfamiliar places.

At the same time, the journey was not only about business.

Cruising along the Mekong River, visiting Vũng Tàu, exploring local communities, and experiencing Vietnamese food and traditions gave the children another important lesson: the world is much bigger and more diverse than what they encounter at home or in school.

Learning to understand different cultures and connect with people from different backgrounds may become just as important as professional knowledge in their future.

The Journey Ends, but Growth Continues

Seven days passed quickly, but the experience will stay with us for much longer.

We watched the children move from curiosity and excitement to deeper observation and reflection. They learned to work together, ask questions, understand a new culture, and see how international business operates in the real world.

Vietnam gave us much more than beautiful scenery and great food. It gave the next generation a window into history, culture, industry, and globalization.

For Jack & King’s, this educational journey was also about heritage, growth, and the future.

We crossed oceans to discover a more authentic Vietnam.

And through that journey, we hope the next generation will gradually learn to understand a bigger world, think with a broader perspective, and create their own path in the future.

The 2026 World Cup gave many people a new perspective on the United States.

From Atlanta and Los Angeles to New York and New Jersey, Jack & King’s had the opportunity to attend 11 World Cup matches in person. Standing inside these massive stadiums, one impression stood out: America’s strength is not only in what it builds, but in the system behind it.

A stadium holding 70,000 or 80,000 people is more than a sports venue. Transportation, security, food service, retail, entertainment, technology and crowd management all have to work together smoothly.

That is what the World Cup revealed.

Infrastructure is not only highways, airports and railways. It also includes stadiums, schools, hospitals, libraries, community centers and the public spaces that support everyday life.

What impressed us even more was the ability to operate these facilities over the long term. Many World Cup stadiums were not built for one tournament. They are already home to professional teams and regularly host sports, concerts and major events. They continue creating value year after year.

The same foundation can be seen at the community level. Even in towns where soccer is not the No.1 sport, children often have access to quality fields, organized leagues and a well-developed sports culture.

For Jack & King’s, the biggest takeaway from these 11 matches was not simply how many games we watched.

It was seeing people from different countries and cultures come together through football—Spanish fans celebrating, South American supporters singing, and American families bringing their children to experience the World Cup for the first time.

The tournament may be over, but the connections it created will continue.

It reminded us once again:

The world needs connection. Cultures need exchange. And food is one of the most natural bridges between people.

Thank you, World Cup 2026, for an unforgettable summer of passion, friendship and global connection.

4月8日晚， 全球冰淇淋节之夜 在萨尔瓦多举行的这次活动标志着一次意义远超普通产品发布会的转变，更像是一份宣言。

这次活动不仅仅是一场简单的消费者聚会。政府官员、主流媒体、主要分销商、领先品牌和顶级意见领袖悉数到场，因此，活动的重点不仅仅是“口味”——而是…… 潜在的。 房间里的核心问题是： 这款产品能否成为开拓市场的敲门砖？

“不含鸡腿”冰淇淋：不仅仅是食物

本次活动的明星产品是“不含鸡腿”冰淇淋。它的成功遵循着一个精确的三步逻辑：

1. 视觉冲击力： 立即呈现“停止滚动”的视觉美感。

2. 社交联系： 内置的分享功能可促进自然增长。

3. 消费与留存： 将好奇心转化为重复购买。

从本质上讲，这些产品不再仅仅是食品；它们是 自驱动媒体车辆。

拉丁美洲新策略

真正使这场运动脱颖而出的是其战略执行：同时启动 产品+内容+活动+多渠道分发。

通过整合“购买→刮刮乐→赢奖”的互动机制，此次活动将简单的交易转变为沉浸式体验，并通过社交媒体迅速扩大影响力。这种整合营销模式在中南美洲市场实属罕见。

大局观

我们不仅仅是在卖冰淇淋；我们还在测试一种 市场进入的新模式。 该模式以萨尔瓦多为跳板，旨在辐射整个拉丁美洲。

这仅仅是个开始。有一点可以肯定： 中南美洲的冰淇淋行业正在进入一个崭新的时代。

绿、蓝、黄、白四色的缥缈光带，如同静止的波浪，轻轻悬浮在繁星点点的夜空中。仿佛置身梦境，令人着迷！极光浩瀚无垠，神秘莫测。我感到生命渺小，宇宙无限。